How to Get Royal Enfield Dealer Franchise In India

By | April 30, 2024

If you want to become a Royal Enfield Dealer then you are on right place. Royal Enfield is considered as one of the prestigious brand motorbike among the many other brands in India. Basically a company which is rooted in England, the brand spreads over big countries like UAE, Japan, Germany, France, USA and UK.

Royal Enfield Franchise Opportunity

Royal Enfield Franchise

The brand is in existence for over 120 years and in all these years it has remained a majestic symbol of motorbike that did not require any sort of advertising. Such is the impact that the brand has made in the minds of commoners that its business structure stands as a role model for many similar brands in India and across the globe.

Recommended reading: 10 things to ask yourself before starting a franchise business

Factors that contribute to the success of Royal Enfield dealership in India

One of the main factors that make Royal Enfield dealership a profitable one is the well established brand name it has earned across the globe. The quality offering of the product is of such high levels that the vehicle is capable of a long life despite the bad road conditions and environmental factors. The other major factor is the prestige symbol it stands for which makes the owners of the vehicle feels proud driving it.

Amidst the heavy competition that the other two wheelers or motor bike brands face in the market, Royal Enfield stands out of the crowd as an imminent leader. Despite these positive aspects, Royal Enfield is most economically priced enabling affordability for all people interested in riding a high quality prestigious branded motor bike.

Investment cost to become a Royal Enfield Franchisee

Those who want to start a Franchisee for Royal Enfield Motor Bikes must make 4000 Sq Ft. ready for the showroom space. While the lump amount that need to be paid to Royal Enfield parent company ranges between 50 Lakhs rupees to 1 Lakhs, an additional 1 Lakhs is added to the investment as Franchisee fee. This is also supposed to be paid to the Royal Enfield parent company. The dealer who takes the Franchisee is expected to pay 5% out of the total gross sales every month and this is termed as the Royalty fee.

The new Franchisee can seek the assistance of Royal Enfield for all details about the existing and new models. They also get complete support and assistance pertaining to all query, pricing, stock availability and delivery commitments.

In fact Royal Enfield’s support is available for the new Franchisee right from selecting the showroom space for the new dealership. Trainings for the new Franchisees are provided from two bases namely Chandigarh and Chennai.

How to apply for the Royal Enfield dealership

Whoever wants to apply for the Royal Enfield dealership may do so through the application available in the Royal Enfield website. Many details are asked for in the application mainly pertaining to the personal capabilities of the applicant to run the Franchisee, initial investment possibility and source of the same, viability of the proposal or plan submitted by the applicant, personal details like mobile number, mail ID and contact address.

Apart from understanding about the future plans of the person who intends to take a dealership, the current financial and personal portfolio of the person is also asked for. Ensure you provide all the details asked for in a complete and precise manner. When your application speaks for yourself, it will automatically make the Royal Enfield management award you the prestigious dealership many long for.

Once you fill in the application on all aspects and submit in their website, based on their background check and assessment, Royal Enfield management may touch base with you if they choose you to be one of their dealers. 🙂

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240 thoughts on “How to Get Royal Enfield Dealer Franchise In India

  1. scapol

    Prochainement ouverture d’ un garage moto, j’aimerai travailler avec votre marque.
    Baptiste Scapol.

  2. Atul Joshi

    While the lump amount that need to be paid to Royal Enfield parent company ranges between 50 Lakhs rupees to 1 Lakhs, Is it 1 crore?

  3. Monoj Das.

    I want to Royal Enfield dealership from state- West Bengal. Dist – Hooghly. Town + P. O. + P.S. -Arambagh. Dist – Hooghly. Pin code -712601.

  4. Anuj Sharma

    Hii good evening
    Team Royal Enfield
    Am interested to buy a franchise of Royal Enfield
    And am very interested regarding this.
    Am a service manager in Toyota automobile company and now want to become a owner of own dealership so please provide me all the information and legal policies so I can apply for franchise in my city or near by my location .
    Thank and regard
    Anuj Sharma
    Vill Dakri Teh& PO Ghumarwin Distt Bilaspur state Himachal Pradesh 174021

    1. Bijan kumar kar

      Hlw sir
      Its Bijan kumar kar. I would like started a Royal Enfield franchise. How to process to take step by step. Please contact me following details.
      Thank you.
      Bijan kumar kar

  5. paras jha

    Hi, I want to take the Frenchie of royal Enfield.
    Please the the policy including esclation metrix.

  6. Nirav patel

    Hi ..I m Nirav Patel…
    I want to Dealership or franchise to Royel Enfield … location Patan district 384151
    Please give me details about process…be fast… Requested

    1. Sri Sri Yogi Aditya Birla From London

      Bohot acha english likhe hai ap. Apki English likhne se hi samjh agya hai ki ap kitne qualified hai dealership k liye…
      U write very good english with no tension of grammer . You proved english can be beautiful without grammar.

  7. Dr. Pushpendra singh

    Hi ..I m Dr. Pushpendra singh…
    I want to Dealership or franchise to Royel Enfield … location sangipur pratapgarh uttar Pradesh 230139
    Please give me details about process…be fast… Requested
    Contact.. 9450089532

  8. Abhishek Verma

    Hi ..I m Abhishek…
    I want to Dealership or franchise to Royel Enfield … location Ashiana Digha Road Patna 800025
    Please give me details about process…be fast… Requested

  9. Gotendra Singh

    I want to Royal enfield franchise in Aligarh Uttar Pradesh .my soroom is on road

  10. Akshay. Bhat

    Hii my self Akshay
    I M from Jammu&Kashmir
    I want Royal Enfield franchise in Jammu& Kashmir
    Plz Process B fast

  11. Tanuj Agarwal

    Hi ,
    I want to open a Royal Enfield showroom at 202137 (Jattari ) Aligarh .
    Please provide me all required details .



    i want royal enfield franchise in Vaijapur, Aurangabad, maharashtra.-423701. so please give me details about this .

  13. indrajit dalui

    good evening,
    i am indrajit dalui from kolkata.
    I want one enfield bike franchise please send me
    details. I have 1500 sqft shaded..on road 40 metre.

    thank you.
    best regards
    indrajit dalui
    contact number 9830213857

  14. Baljit Singh

    We have 4500 Sq yards area 75% covered at Near Sherpur Chowk, GT Road , Ludhiana. Interested to have Franchise of Royal Enfield. So kindly contact us or give us details how we can proceed further.

  15. Revati Rajendra punekar

    i want royal enfield franchise in vita,sangli maharashtra.-415311. so please give me details about this .