How to Get Royal Enfield Dealer Franchise In India

By | May 22, 2019

If you want to become a Royal Enfield Dealer then you are on right place. Royal Enfield is considered as one of the prestigious brand motorbike among the many other brands in India. Basically a company which is rooted in England, the brand spreads over big countries like UAE, Japan, Germany, France, USA and UK.


Royal Enfield Franchise Opportunity

Royal Enfield Franchise

The brand is in existence for over 120 years and in all these years it has remained a majestic symbol of motorbike that did not require any sort of advertising. Such is the impact that the brand has made in the minds of commoners that its business structure stands as a role model for many similar brands in India and across the globe.

Recommended reading: 10 things to ask yourself before starting a franchise business

Factors that contribute to the success of Royal Enfield dealership in India

One of the main factors that make Royal Enfield dealership a profitable one is the well established brand name it has earned across the globe. The quality offering of the product is of such high levels that the vehicle is capable of a long life despite the bad road conditions and environmental factors. The other major factor is the prestige symbol it stands for which makes the owners of the vehicle feels proud driving it.

Amidst the heavy competition that the other two wheelers or motor bike brands face in the market, Royal Enfield stands out of the crowd as an imminent leader. Despite these positive aspects, Royal Enfield is most economically priced enabling affordability for all people interested in riding a high quality prestigious branded motor bike.

Investment cost to become a Royal Enfield Franchisee

Those who want to start a Franchisee for Royal Enfield Motor Bikes must make 4000 Sq Ft. ready for the showroom space. While the lump amount that need to be paid to Royal Enfield parent company ranges between 50 Lakhs rupees to 1 Lakhs, an additional 1 Lakhs is added to the investment as Franchisee fee. This is also supposed to be paid to the Royal Enfield parent company. The dealer who takes the Franchisee is expected to pay 5% out of the total gross sales every month and this is termed as the Royalty fee.

The new Franchisee can seek the assistance of Royal Enfield for all details about the existing and new models. They also get complete support and assistance pertaining to all query, pricing, stock availability and delivery commitments.

In fact Royal Enfield’s support is available for the new Franchisee right from selecting the showroom space for the new dealership. Trainings for the new Franchisees are provided from two bases namely Chandigarh and Chennai.

How to apply for the Royal Enfield dealership

Whoever wants to apply for the Royal Enfield dealership may do so through the application available in the Royal Enfield website. Many details are asked for in the application mainly pertaining to the personal capabilities of the applicant to run the Franchisee, initial investment possibility and source of the same, viability of the proposal or plan submitted by the applicant, personal details like mobile number, mail ID and contact address.

Apart from understanding about the future plans of the person who intends to take a dealership, the current financial and personal portfolio of the person is also asked for. Ensure you provide all the details asked for in a complete and precise manner. When your application speaks for yourself, it will automatically make the Royal Enfield management award you the prestigious dealership many long for.

Once you fill in the application on all aspects and submit in their website, based on their background check and assessment, Royal Enfield management may touch base with you if they choose you to be one of their dealers. 🙂

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166 thoughts on “How to Get Royal Enfield Dealer Franchise In India

  1. Raj singh

    I wanna open dealership of Royal Enfield in jalalpur , ambedkar nagar , uttar pradesh.

    Reply
  2. Jasveer Singh

    I want to open Royal Enfield dealership in RS Pura Jammu and Kashmir.

    Reply